MRG was formed in Redondo Beach, CA in a living room in 2005. The founders, Joe Micatrotto Sr., Connie Micatrotto, Justin Micatrotto and Joe Micatrotto II, sought to procure a concept aligned with their goals and ideals. The family group took their years of experience in the restaurant industry and decided to form a restaurant management company focusing on exceptional guest service and quality food. MRG selected Raising Cane’s® Chicken Fingers, a Baton Rouge-based quality, quick-service concept started in 1996 by Todd Graves. When determining where to base MRG, it was decided Las Vegas provided the proper environment and great national exposure. While tourists dominate the Las Vegas perception, locals are what make it sustainable. Being a part of and understanding the Las Vegas community is at the heart of MRG.
MRG knew based on the success of the Las Vegas market expansion was inevitable. The city of Phoenix was next on their radar and they began restaurant operations there in late 2011. There are other territories and markets MRG will eventually expand in to, but only as long as their goals and ideals are met each step along the way. Providing a great quality product, in a clean and safe environment, at a value that meets the needs of their guests is essential to what they do. However, it is equally important they operate while maintaining an industry leading relationship with their crews and communities they live and do business in.
Joseph P. Micatrotto, II
President and Chief Executive Officer
Joseph P. Micatrotto, II is the President and Chief Executive Officer for MRG Marketing & Management, Inc. Mr. Micatrotto has overseen the development of Raising Cane’s Chicken Finger brand throughout Nevada and Arizona. Micatrotto is excited and driven to grow the MRG name as well as the concepts with passion and dedication. Active in the industry, Micatrotto is also active in several organizations, including the Las Vegas Executives Association, the Nevada Restaurant Association, and the United Way of Southern Nevada. Micatrotto sits as the Vice Chairman of the Nevada Restaurant Association’s Education Foundation and Founding Chairman of the United Way’s Young Philanthropist Society. Mr. Micatrotto is also a member of the Young Presidents Organization (YPO Las Vegas Chapter). Micatrotto has been fortunate to receive many charitable and restaurant industry awards. In 2008, Micatrotto was honored by the Nevada Restaurant Association for his service to the industry, and received the Association’s coveted Restaurateur of the Year award. In 2010, Micatrotto was selected as one of In Business Las Vegas Magazine’s “Top 40 Under 40”. Micatrotto also received the 2010 UNLV Harrah’s College of Hotel Administration’s “Vallen Industry Executive of the Year” Award. In 2011, Micatrotto was named one of Western Kentucky University’s top 100 graduates of the last century.
Mr. Micatrotto is one of the founding four members of MRG Marketing & Management, Inc.. Founded in 2005, MRG prides itself on guest service, great product, and loyalty to the community. Micatrotto currently plans on continuing the growth of the Raising Cane’s concept in Nevada and Arizona.
Micatrotto started his career with Buca Inc., the parent company of Buca di Beppo Italian restaurants. Joining the company when only five units were open for operation, Micatrotto helped grow the concept to over one hundred units. Micatrotto was based out of Los Angeles during his tenure at Buca.
In 1997, Micatrotto graduated from Western Kentucky University’s School of Hotel, Restaurant, Tourism, and Management. Mr. Micatrotto attended Western Kentucky University on a full athletic scholarship and was a captain on the school’s 1997 football squad. After graduation, Micatrotto served on many educational foundations in the local neighborhoods and eagerly spread news of the restaurant industry and its impact. Micatrotto understands the importance of the younger generation and extols the benefits of joining the restaurant industry - a lesson he was fortunate to learn at a young age.
Joe and his wife Sunshine reside in Las Vegas, NV with their two boys.
Chief Marketing Officer
Justin Micatrotto currently serves as the Chief Marketing Officer for MRG Marketing & Management, Inc. based in Las Vegas, Nevada.
Micatrotto is responsible for all marketing and public relations aspects of Raising Canes Chicken Fingers. A pivotal part of nearly a dozen MRG entities, Micatrotto has been a key player in bringing this successful franchised concept to the Las Vegas and Phoenix markets. Micatrotto’s skills in communications have been increasingly important in the relations between the Franchisors and the MRG companies.
Micatrotto has been integral in analyzing franchise concepts and leading the charge to develop the Raising Cane’s brand throughout the Las Vegas and Phoenix areas and other areas.
Unlike other members of the Micatrotto family, Justin Micatrotto did not pursue studies in the Hospitality Industry. Micatrotto received a Bachelor of Arts degree from the University of Southern California in Broadcast Journalism. In pursuit of that degree, Micatrotto spent considerable time in positions with HBO, ABC, CNN, and various local television stations.
In 2001, Micatrotto joined the family business, accepting a position with Buca di Beppo as a field marketing manager in the Southwestern US. In 2003, Micatrotto became even more involved in the family business and made the jump from restaurant marketing to restaurant operations, and accepted a position as a kitchen manager for Buca in Redondo Beach.
Micatrotto currently serves the Nevada Restaurant Association in various capacities, including his role as chairman in 2011 and has served on the Board of Directors since 2006. Micatrotto spends his free time supporting various philanthropic organizations, including the United Way.
Micatrotto has a passion for family and challenges. Micatrotto enjoys the industry more than ever, and especially enjoys working with family members as they take on the challenge of introducing the Raising Cane’s brand to the Southwest.
Chief Operating Officer
Michael Santos is the Chief Operating Officer for MRG Marketing & Management, Inc. Immediately prior to this position, Santos served as VP of Operations and Human Resources. Santos has also held the positions of Director of Crew Resources and Development, and General Manager. Under Santos’s leadership, MRG has grown 7 restaurants in two markets in 6 years. As the COO he is an integral part of all MRG company decisions, strategies and their execution. Santos works closely with all MRG departments to ensure that both MRG and Raising Cane’s philosophies and standards are executed at the highest of levels and that communication is free flowing. Santos is an ambitious individual who is excited to promote the MRG brands through positive leadership and a keen sense of dedication to his team and their efforts.
Prior to joining MRG Marketing & Management, Inc. in 2005, Santos held the position of Director of Operations and Human Resources for Pet Partners, Inc., in Corona, CA, working closely with the President of Pet Partners, Inc. Santos was responsible for day to day company operations with 7 department heads as direct reports. Santos oversaw two manufacturing locations covering the continental United States (California and New Jersey). During his tenure, Santos was responsible for a complete revitalization of company culture and operating systems, and his achievements in labor scheduling, production management, logistic partnerships, inventory management, and new purchasing initiatives generated an increase of 11% in the company’s profit margin. Santos also held positions with Buca di Beppo restaurants, a 95 unit chain of Southern Immigrant Italian Restaurants. Although beginning employment only three months earlier, Santos was promoted in January 2001 to new store opening trainer and commenced a hectic travel schedule, opening Buca locations in Kansas City, Honolulu, Mira Mesa, and Salt Lake City. A short time later, Santos was promoted to Assistant General Manager.
With a passion for education almost as great as for the restaurant industry, Santos attended California State University, Long Beach and graduated in December of 2004 with Bachelors of Science Degrees in Finance and in Human Resources Management. Santos has hosted several high schools both during his tenure with Buca as well as today with MRG. Today, Santos supports Prostart - a program developed by the National Restaurant Association’s Education Foundation. Working closely with the Nevada Restaurant Association, California Restaurant Association, Maryland Restaurant Association and the National Restaurant Association, Santos has been judge, mentor, and coach to both students and teachers in this program. Santos also works closely with the Clark County School District, The College of Southern Nevada and the Department of Education for Nevada. Santos was awarded Individual Industry Champion in 2010 by the Nevada Restaurant Association for his continued support of Prostart Program.
Santos also works hard along with his fellow partners at MRG to give back and be an active part of the community. Today he serves on the boards of the Special Olympics and March of Dimes. Santos is also a proud member of both the Tocqueville Society and the Young Philanthropists Society of the United Way.
Santos was born and raised in Danbury, Connecticut. He is a proud first generation Portuguese-American. Both of his parents were immigrants to the United States, arriving at very young ages. Santos was raised in Connecticut and ultimately completed high school and attended college in California. Santos understands that achievement only follows hard work and dedication, and those who know Santos know that he will not stop working until a goal is achieved.
Chief Financial Officer
Justin Doucette serves as the Chief Financial Officer of MRG Marketing & Management, Inc. Doucette is responsible for the day-to-day accounting processes, paperless accounting deployment and oversees the financial and tax reporting systems, as well as cash management.
With his wife Deborah (herself a well-credentialed CPA), Doucette in 1997 established a business and tax consultancy called Justin Time Enterprises, Inc. That company business continues to provide provides bookkeeping, business organization, business planning and tax services to a multitude of small businesses and specializes in the restaurant industry.
Doucette obtained his Certified Public Accountant designation in 1994, after achieving the third highest score in Nevada on the Uniform CPA Exam. He has more than thirteen years of accounting, tax and auditing experience, and completed his audit and experience requirements with the CPA firm of Deloitte & Touche, LLP. While with Deloitte & Touche, LLP, he performed audit and accounting services for a variety of public and privately-held clients, with specialization in internal control systems and in the hospitality industry.
A resident of Las Vegas for more than twenty years, Doucette is a graduate of the University of Nevada Las Vegas, and currently holds a Master’s Degree in Hotel Administration (Summa Cum Laude, 2000) and a Bachelor of Science Degree in Business Administration (Cum Laude, 1992).
Active in the community, Doucette is a Past-Chairman of the Nevada Restaurant Association and also serves as Vice-Chairman of the Nevada Restaurant Self-Insured Group. Doucette also currently serves as the Executive Director of the Nevada Gaming & Hospitality Association. In these capacities, he is active in local and national politics, holding frequent meetings with elected and appointed offices. Doucette is also a past Treasurer of Habitat for Humanity.
During 2002 and 2003, Doucette was appointed by the Secretary of the United States Treasury and served within the Treasury’s “Taxpayer Advocacy Panel” as an ombudsman for the taxpayer to the Internal Revenue Service (IRS). Within the Panel, Justin was elected to serve as Area Chairman of and coordinated the efforts of eleven western states plus Alaska and Hawaii. Doucette was also a member of the Joint Committee, which provided oversight of the entire panel of more than one hundred citizens.
Doucette holds accreditations through various institutions. Through the National Restaurant Association, Doucette has been recognized with both Servsafe and FMP (Foodservice Management Professional) designations. He currently holds a Nevada Real Estate Salesman License and is active in local real estate. Doucette is a member of the Nevada Society of Certified Public Accountants (NSCPA) as well as the American Institute of Certified Public Accountants (AICPA). In 2002, Doucette was honored by In Business Las Vegas Magazine as one of the “Top 40 Businesspeople Under 40”. In 2004, Doucette was again honored by In Business Las Vegas Magazine’s “Who’s Who In Business”.
Doucette has written numerous articles for such publications as Nevada Hospitality, Washington Weekly, and Hospitality Research Finance Monitor and has been quoted in the Las Vegas Review-Journal, Nation’s Restaurant News, the Reno Gazette, the Las Vegas Business Press, and the Las Vegas Sun, and has appeared on televised news segments for Channel 8 (CBS), Cable 1 and Cable 39.